Cracking into Quantum; Building the Workforce of the Future

Ask anyone on the street what they know about the nascent quantum industry, and after the initial blank stare, they’re likely to mention the Quantum Realm from The Avengers. But the coming quantum revolution isn’t fiction. It’s real, and it’s poised to power next-generation quantum computers, sensors, and secure communication systems that will transform industries across Colorado and the world.

Colorado Governor Jared Polis has made quantum technology a top statewide priority, calling it a once-in-a-generation opportunity to position Colorado as a national hub for innovation and high-value careers. Leaders in Arizona and New Mexico are also on the leading edge of this emerging industry. Through the Elevate Quantum Tech Hub, education, industry, and government partners across the region are working together to define and build the talent pipeline needed to fuel this fast-growing field.

To support the effort, they selected The Attainment Network to provide guidance on engaging and communicating with key stakeholders in the K-12, postsecondary, and workforce sectors. The first assignment? Craft a messaging strategy that demystifies quantum, explaining it in simple terms that don’t require a Ph.D. in physics to understand.

Easy, right?

“Quantum may sound intimidating, but many of the jobs that will be available in the future won’t require a Ph.D., said Rana Tarkenton, CEO of The Attainment Network. “A bachelor’s degree or an associate’s degree can translate into a high-value job of the future, so it will be critical to connect and engage stakeholders with easy-to-understand language about the variety of opportunities ahead.”

As an intermediary organization, The Attainment Network specializes in connecting systems and providing clarity amidst the complexity.

“Our collaboration with Elevate Quantum INCLUDE through the National Center for Women & Information Technology is a perfect fit for us,” Rana said. “We couldn’t be more excited about the opportunity to help partners across the region align around a communications strategy that will drive collaboration and coordinate the outreach and engagement needed to build equitable opportunities to participate in this exciting field.”

Stay tuned for news and updates about this developing project. We’ve just begun our exploration with stakeholders, but early conversations are already revealing exciting opportunities to align partners and simplify the story around quantum. As The Attainment Network continues to gather insights, the focus remains on helping learners and earners, educators, and entire communities see themselves in the region's quantum future.

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